1. Know the job before you show up

It may seem obvious, but many overlook this crucial step. Research the brand, photographer, the tone of the campaign, and what type of model they’re looking for. Knowing this shows professionalism and allows you to match your energy with the brief, without losing your identity.

Tip: tailor your look and presence to the brand’s style, but keep it authentic.

2. Flawless appearance without overdoing it

Natural beauty always wins. Clean skin, groomed hair, and neutral clothing are essential. Go for minimal (or no) makeup and choose outfits that show your real proportions.

Avoid loud accessories or overly trendy clothes. They want you, not a character.

3. Bring a sharp portfolio

If a physical portfolio is requested, bring it. Otherwise, have a clean digital version ready. Polished, versatile, high-quality photos make a huge difference.

Include:
• Headshot
• Medium shot
• Full body
• Editorial & commercial images (if available)
• Updated comp card with your stats and contact info.

4. Presence is everything how you walk in matters

Your casting starts before the camera clicks. Stand tall, keep eye contact, and offer genuine warmth. Greet the team with respect and listen carefully to instructions.

Tip: paying attention and responding naturally to the casting director’s guidance sets you apart.

5. Pose with purpose

Don’t overdo it. Casting directors want to see ease, not performance. Stay natural, vary expressions subtly, and maintain connection with the camera.

Confidence is magnetic, but authenticity is unforgettable.

6. After the casting: your energy still speaks

How you say goodbye, thank people, and behave in the waiting area says a lot. Be kind to everyone, even other models. Fashion is a small world, and your reputation follows you.