What agents and clients are really looking for in new models

Attitude is the key

More than a pretty face, what truly opens doors is the ability to radiate confidence. Models who arrive at a casting secure yet humble stand out naturally. That contagious energy allows clients to envision the model not just in a campaign, but as part of the brand’s identity.

Professionalism comes first

Punctuality, preparation, and dedication are essential attributes. A model who respects schedules and adapts to the team’s demands demonstrates professional maturity, something just as important as looks. After all, brands want reliable collaborators who bring fluidity to the creative process.

Versatility and authenticity

Agents value those who can move across styles without losing their essence. It’s not about copying trends, but reinterpreting them with authenticity. A model who can transform in front of the camera while staying true to herself doesn’t just book jobs—she builds a career.

The human factor

Charisma, communication skills, and emotional intelligence are rare elements that don’t always show in a portfolio, but they define careers. Clients want faces that express more than beauty: they want stories, personality, and a sense that fashion is a reflection of real life.