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What Brands Look for in Adult Models for Commercials

June 27, 2025 | By: Stiletto Models

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The advertising industry is shifting, and so are the faces leading major campaigns. Adult models are no longer exceptions. They’re front and center. But what exactly are brands looking for when they book talent over 30, 40, or 50?

Model: Julene Gervais/ Photo: Renata O'Donnell

Authenticity sells

Brands are prioritizing real representation. Consumers want to see people who look like them, and that includes different ages, body types, and lifestyles. Adult models bring credibility, lived beauty, and a presence that truly connects.

Confidence in front of the camera

What sets adult models apart?

Emotional delivery, body awareness, and subtle expressiveness. For commercials, where charisma and relatability matter most, adult models deliver exactly what brands want; trust and truth.

Versatility and professionalism

Brands aren’t just hiring faces. They want professionals. Adult models stand out for their punctuality, respect for the set, adaptability, and ability to follow direction with ease.

Interest: what do brands notice?

•A natural look, free from overdone procedures

•Good speech, charisma, and fluid movement

•The ability to portray multiple roles: mom, executive, client, healthcare worker

•An updated portfolio with real-life settings

Model: Nivea Bona/ Photo: Renata O'Donnell

Are you ready to be that model?

Well-prepared adult models with great photos, intro videos, and a polished presence are being cast in commercials for banks, healthcare, beauty, retail, lifestyle brands, and more.

If you’re considering starting or returning to modeling, now is your moment. Build your portfolio with intention, highlight your maturity, and claim your space. The industry is ready for you.

Maturity is an asset, and today, it sells. Invest in your image, create a strong portfolio, and position yourself for opportunity. Brands are already looking for you.

Read more articles like this on the: stilettomodels.com/blog

Follow us on social media: @stiletto.models

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