How to Find Your Niche in Fashion and Advertising

What does it mean to have a niche?

A niche is where your image, presence, and personality naturally fit. It’s the space where your profile matches the specific needs of brands or campaigns. Discovering this reduces frustration, increases your visibility, and strengthens your career.

How do you know where you belong?

•Which types of campaigns highlight your strengths? Editorial, commercial, fitness, luxury?

•Where do you feel most confident: runway, TV, photography?

•What audience do you naturally represent? Youthful, mature, sophisticated, urban?

•Does your portfolio reflect the work you want to attract?

Asking these questions brings you closer to your space in the industry.